Internet radio company Pandora has secured a new chief marketing officer in Nick Bartle, who will commence his role in October.
The former LinkedIn and Apple marketing executive has been tasked with boosting listener growth and engagement through marketing and comms initiatives.
Tim Westergren, founder and chief executive of Pandora outlet, sang Bartle’s praises in a statement saying: “From the moment I met Nick, his ability to make a substantial and immediate impact on cheap Pandora was clear.
“Nick brings a deep understanding of consumer marketing and strategic communications from years of experience with the world’s most revered brands. He is the perfect leader to accelerate Pandora’s brand momentum during this transformative time.”
Bartle comes to Pandora sale from LinkedIn, where he served as vice president of member marketing and communications for the last year.
On his appointment, Bartle said: “The company is poised to completely redefine the music experience once again. I can’t wait to roll up my sleeves and connect our listeners to artists in ever more unique and personal ways.”
Bartle also served as the senior director of marketing communications for Apple for more than four years.