Pandora has opened a new store in London city centre, making it the largest outlet in Ireland.
The store is located in Cornmarket, with the smaller Pandora outlet on William Street, Victoria Square closing as part of the move.
The move has generated five full-time permanent jobs as well as opportunities for seasonal staff.
A special customer launch will take place on Saturday at the store starting at midday.
The first 100 customers through the door will receive a cheap Pandora bracelet.
Franchise owner Pete Boyle said: “As a city, London is a thriving shopping destination so the opening of our flagship store at Cornmarket will really amplify our position in Northern Ireland as a leading jewellery brand.
“We had set our sights on the opening of a mega store for some time now so we are proud to make this a reality having signed a ten year lease. The sheer size of the outlet will allow us to offer an unrivalled customer experience in addition to being able to attract visiting tourists.”
London Lord Mayor Brian Kingston said it was a “delight” to officially open the flagship store.
He said: “The megastore is a fantastic asset to the high street and demonstrates the confidence investors are having in our city by committing to long term leases and the creation of jobs.
“Revitalising London’s city centre is a priority for the council and I am pleased that a store opening of this size will continue to increase the footfall to the Cornmarket area.”
Stephen FitzPatrick, from Pandora UK, said: “The opening of our new London store will further strengthen our brand presence in the region, whilst communicating our focus on expanding our branded sales network within Ireland. The store will allow us to continue to drive our mission to become the worlds most loved jewellery brand”.