Category Archives: Pandora Jewellery

Pandora means business in Belfast with long-awaited mega store

pandora-outlet

Jewellery giant Pandora has finally got its hands on the ‘megastore’ it has dreamed of operating in Belfast for some time.

The Danish jewellery brand officially opened the flagship outlet in the city’s Cornmarket this weekend, with the first 100 customers through the door receiving a free Pandora bracelet.

As a result of the new store opening, a smaller existing Pandora branch on Victoria Square has closed down.

Pandora has generated five full-time permanent jobs as a result of the launch, as well as opportunities for seasonal staff.

Franchise owner Pete Boyle told the Belfast Telegraph that it’s a great time to be opening the store as the city is a thriving shopping destination. He expects the move to amplify Pandora’s outlet position in Northern Ireland as a leading jewellery brand.

“We had set our sights on the opening of a megastore for some time now so we are proud to make this a reality having signed a ten year lease. The sheer size of the outlet will allow us to offer an unrivalled customer experience in addition to being able to attract visiting tourists,” he said.

The revitalisation of Belfast city centre has been a priority for the council and local officials expect a jewellery store of that size to only increase the footfall to the Cornmarket area.

Stephen FitzPatrick, from cheap Pandora, added: “The opening of our new Belfast store will further strengthen our brand presence in the region, whilst communicating our focus on expanding our branded sales network within Ireland. The store will allow us to continue to drive our mission to become the world’s most loved jewellery brand.”

Shop Pandora lands ex-Apple and LinkedIn exec Nick Bartle as CMO

pandora-uk

Internet radio company Pandora has secured a new chief marketing officer in Nick Bartle, who will commence his role in October.

The former LinkedIn and Apple marketing executive has been tasked with boosting listener growth and engagement through marketing and comms initiatives.

Tim Westergren, founder and chief executive of Pandora outlet, sang Bartle’s praises in a statement saying: “From the moment I met Nick, his ability to make a substantial and immediate impact on cheap Pandora was clear.

“Nick brings a deep understanding of consumer marketing and strategic communications from years of experience with the world’s most revered brands. He is the perfect leader to accelerate Pandora’s brand momentum during this transformative time.”

Bartle comes to Pandora sale from LinkedIn, where he served as vice president of member marketing and communications for the last year.

On his appointment, Bartle said: “The company is poised to completely redefine the music experience once again. I can’t wait to roll up my sleeves and connect our listeners to artists in ever more unique and personal ways.”

Bartle also served as the senior director of marketing communications for Apple for more than four years.

The Charmed Life of Pandora Outlet

— How a small Danish jewelry shop turned into a massive global business

In the spring of 2009, jewelry stores were struggling. It was the height of the recession, and with the economy in the tank, many were feeling the effects. Which is why when Elissa Spektor walked by Maurice’s Jewelers in Miami, she was stunned to see it packed with customers.

What were all these people doing there? Spektor went inside the local fine jewelry store and asked. She learned they were waiting to make customizable charm bracelets from Pandora outlet uk; Maurice’s had recently started carrying the Danish jewelry brand and word had gotten out.

Spektor, who owns the online jewelry boutique Love and Pieces, recognized the name — there were plenty of Pandora billboards all over Florida — but she hadn’t grasped the full extent of the cheap Pandora excitement until that moment. “It was all anyone wanted to buy,” she now recalls.

The crowd at Maurice’s became a common occurrence, and Spektor began to notice Pandora everywhere: at other fine jewelry stores, at kiosks at outdoor shopping centers, and, eventually, at Pandora’s own retail stores in malls.

Though to Spektor it seemed like “Pandora popped up out of nowhere and became an overnight success,” that’s not exactly the case. The company has been around for more than 30 years, and in the UK for 13. What was once a local jewelry shop in Copenhagen has transformed into a multibillion-dollar business that reigns over the jewelry market (which might be why its logo features a subtle crown atop the “o”).

pandora-jewelers

Pandora is sold in over 100 countries around the world and is the third largest jewelry company in the US, behind Signet Jewelers and Tiffany & Co. In 2016, it produced more than 100 million pieces of jewelry and brought in 16.7 billion Danish kroner, or about $2.7 billion, in revenue. According to a Karus study, Pandora is the jewelry industry’s most visited website, ahead of Tiffany, Blue Nile, and Swarovski, despite having only introduced e-commerce last year.

While the brand sells necklaces, rings, and earrings, the bread and butter of the operation remains its charm bracelets, a cash cow that accounts for 80 percent of Pandora sale. As Rob Bates, the news director of jewelry trade magazine JCK, notes, “When Pandora became popular, everyone thought it would be a fad and burn out, but the bracelets have proven to have lots of staying power.”

As enormous as its presence is, Pandora is still in growth mode. In fact, as Scott Burger, Pandora’s president of the Americas, explains it, the company is focused on one goal: to become the most loved jewelry brand in the world.

Pandora opens mega jewellery store in UK

pandora-store

Pandora has opened a new store in London city centre, making it the largest outlet in Ireland.

The store is located in Cornmarket, with the smaller Pandora outlet on William Street, Victoria Square closing as part of the move.

The move has generated five full-time permanent jobs as well as opportunities for seasonal staff.

A special customer launch will take place on Saturday at the store starting at midday.

The first 100 customers through the door will receive a cheap Pandora bracelet.

Franchise owner Pete Boyle said: “As a city, London is a thriving shopping destination so the opening of our flagship store at Cornmarket will really amplify our position in Northern Ireland as a leading jewellery brand.

“We had set our sights on the opening of a mega store for some time now so we are proud to make this a reality having signed a ten year lease. The sheer size of the outlet will allow us to offer an unrivalled customer experience in addition to being able to attract visiting tourists.”

London Lord Mayor Brian Kingston said it was a “delight” to officially open the flagship store.

He said: “The megastore is a fantastic asset to the high street and demonstrates the confidence investors are having in our city by committing to long term leases and the creation of jobs.

“Revitalising London’s city centre is a priority for the council and I am pleased that a store opening of this size will continue to increase the footfall to the Cornmarket area.”

pandora-outlet

Stephen FitzPatrick, from Pandora UK, said: “The opening of our new London store will further strengthen our brand presence in the region, whilst communicating our focus on expanding our branded sales network within Ireland. The store will allow us to continue to drive our mission to become the worlds most loved jewellery brand”.